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Story of a Concept

A minimalist design for a better products highlighting

Successful layout for Lingerie Chérie store

Lingerie Chérie store, located in Turnhout downtown, Belgium, is an independent shop. It offers chic products, for “these days” women: classical underwear, stylish and trendy models from all highest quality lingerie brands.

A large and complete models collection. Sleepwears are also offer, for the whole family.

Dot 1: the choice of a discreet range, for a full product enhancement

The shop fitter has orientated the lingerie store’s owner to Dot 1 range, the most discreet SOFADI’s range, fully adapted to underwear merchandising, especially for under bra thanks to inclined arm with dots.

Dot 1 is an easy and economical system with a minimalist design which enables an optimal products enhancement. A well appreciated concept among lingerie world.

For what result?
The store’s layout is a success: products ensemble is highlighted with a modern and trendy merchandising presentation. Moreover, this layout is ideally adapted to the stretch out store shape.


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